LILVAA

LILVAA wanted a proper online home: a store that tells their story, makes the product stand out and gives customers the confidence to order, with everything feeling simple and effortless.

Their reviews lived in a file inside the theme. Every new review or customer photo meant editing the theme, publishing it again, and using up one of the twenty theme slots Shopify gives a store.

A custom storefront on Shopify’s Horizon theme, kept as simple as the skincare itself: warm colours, the photography given room, and care over the small details, so nothing feels crowded or out of place.

Reviews moved into Vouch, our reviews service, all 645 of them, with their ids unchanged so nothing on the live store broke. Customers can now add a review, a photo or a short video from the product page, and nothing appears until someone at LILVAA approves it.

The newsletter runs on Outbox: signups from the store’s own forms arrive by themselves, and every email goes out from lilvaa.com with a one-click unsubscribe.

New reviews and photos go live from Vouch’s admin without touching the theme. The storefront reads them from a cached API, so product pages stay fast however many reviews there are.

LILVAA’s team keeps up with reviews, checks customer photos and sends a newsletter when there is news, with the tools working together instead of being juggled. Customers can read about the oil, see real buyers’ experiences and find what they need without having to write in first.